Translation and localisation sound similar yet they are very distinct services. Translation refers to the process of converting the existing content in a language to another language. This will help you to reach any market and any audience. Localisation does the same, but with local flavour. Making the original product feel like it was created for the local community.
During translation, the source language content is converted into the target language without making any addition, omission or deviation from the source content. During localisation, professional and specialized translators consider local aspects like legal requirements, slang, expressions, idioms, culturally sensitive text, and even the formatting. Translation talks the language of your customer while localisation talks to their heart.
